Addison:
Welcome to The Wiggin Sessions. Surviving and thriving in the post pandemic world. It's
not
really true
with
the delta variant. But today it's more about the thriving side, because we're talking about
wine. Something
that's dear to all of our hearts.
I have with me Will Bonner, founder of America's only private wine partnership, the
Bonner
Private Wine
Partnership, and Diego Samper who is a full time wine explorer, and working with Will on the
Bonner Private
Wines. Welcome, gentlemen.
Diego:
Thanks for having us.
Will:
Afternoon. Thank you for having us.
Diego:
It's a pleasure to be here.
Addison:
Yeah. We should probably toast and get started, right?
Diego:
Yeah.
Addison:
Cheers.
Will:
All right, cheers.
Addison:
Without wine.
Will:
It was that long holiday weekend, Addison. Early in the week.
Addison:
I wanted to get started with just kind of a general history of wine, just to get context. One
of my
favorite
stories,
especially since we lived in France for many years. They're very proud of their wine
industry.
But they were attacked by a fungus that almost wiped out the entire region of Bordeaux, and
then was
creeping
up
into
other parts of the Burgundy area, and stuff like that.
And they were actually saved by a smuggled sapling from the California vineyards, and then
grafted onto
some
of
the
old vine that were in Bordeaux. And the California vines were resistant to the fungi that
was attacking the
entire
industry in France.
It's a story the French don't like to hear very often, but I find it entertaining. Do you
have any more
insights
on
how that came about, what the fungi was? I'm just interested in the history of wines.
Will:
Yeah. I could say a little bit about it. It's called phylloxera and it's an aphid that attacks
wine grapes,
and
it
was brought over from indigenous to the new world, indigenous to California. And a botanist
brought clippings
over
to Europe that unbeknownst to them had this phylloxera aphid on it, which then proceeded to
devour the
European
grapes, which weren't resistant to it.
What we've been finding in our work is that there were a number of areas, aside from California,
that were
not
affected and also resistant to this phylloxera. And one of those places, and it happens to be
because of the
soil
conditions in some cases, and that's the case in Northern Argentina where we source our Malbec
from.
And also on some Mediterranean islands such as Sardinia. We source some wines from there that are
also pre
phylloxera, original European grapes. It was definitely a very pivotal moment in wine history.
Do you have
anything
to add to that, Diego?
Diego:
Yeah. And I also think Chile has a little bit of that with Carbonero when they always say, "We
lost all our
Carbonero
and everything." And then Chile comes up like, "We have it. We have a little bit of that left."
It's that part of the transition of the old world accepting the new world, because they had no
other root in
terms of
wine making. We collaborate with each other and we will make better wines from now on.
But before that it was like, "We cannot take the new world wines. They are not at the level of
our European
wines."
Specifically for the French. It was a moment of being humble and we started to cooperate with
each other.
Addison:
That's good. And that's the birth of the modern wine industry, shipping across seas and stuff
like
that.
Diego:
Completely an introduction of different barrels. It was also a different wood. The American oak, then
the
European,
the Slovenian oak, the French oak. We just had full diverse conditions now to be able to explore new
wines.
Addison:
How do Australian wines compare? Are they susceptible to phylloxera, or were they?
Diego:
I don't think they were affected to phylloxera, but they were also a late type of country to
start producing
wines.
Penfolds is probably the biggest wine producer in there, starting around the 50s, 60s. And it
was just a
different
change of how to make wines.
And again, they didn't have any credibility in the position. When they came into the world,
especially
Penfolds
with
their Cask 52 I think it is the name of their wine. It's one of the most chased types of labels
you can try to
find
in Australia.
I don't think they were directly affected, but they definitely were a late bloomer in the wine
industry. But
they
have lots of fields producing at the moment.
Addison:
Argentina was relatively late, and I do want to get to Argentina since we're talking
about Malbec,
which
happens to be one of my favorites.
They're relatively late, but I believe it was the Mondavi family that introduced Malbec
to Argentina.
And
they took the grape from the Burgundy Valley, and it did okay there but it was kind of sour,
and it thrived
in
the higher altitudes of Argentina. That's the way I understand it.
Will:
Malbec loves the high altitude, which is a development that was discovered by chance. Malbec is
indigenous to
south
central France, and it was being produced by the Gauls. And the Romans came in and they tried
their grapes
that
they
brought with them, which didn't do very well in this area of France, around Cahors where they
produce Malbec
today.
The Romans found out from the Celts, from the local Gauls that this grape does well in this area.
And so they
started
planting it everywhere.
What's really interesting is just the track, the course of wine growing through the evolution of
civilizations.
It
came from the Caucasus region originally 10,000 years ago, and then came down through
Mesopotamia, through
Lebanon
and Syria into Babylon.
And then ultimately to Egypt, and then from Egypt to Greece, from Greece to Rome, from Rome to
the French,
and
eventually to the English who went around. The English and the Spanish went around in the
Americas planting
grapes
everywhere.
And it wasn't until much later until they got to California that they actually found a region
that could grow
grapes
relatively well. It's amazing what a new discovery it was, and then watching this course of wine
follow the
development of civilizations.
But one of the biggest, I don't know, examples of this that I find interesting is when Noah's ark
landed on
Mount
Ararat. The first thing he did, the first thing to reestablish civilization, was to plant a
vineyard and grow
grapes, and drink wine and get drunk and pass out. He knew man was reestablished.
Addison:
Yeah. Right, exactly.
Diego:
The order was established. I think then the way of what Will was saying about how grapes have
been spread,
and
you
were asking specifically about Malbec across the world.
Argentina is very particular because it had lots of migration. It had Italian migration, it had
Spanish
migration,
and then you had the religious migration from the Spanish coming from the north, through all the
Inca Valleys.
And then they found in there one of the conditions that is perfect for growing grapes, and it was
irrigation
from
all
these civilizations previous to the Spaniards. They actually already had pretty much the crops
set up for them
to be
able to get their wine for their mass, or whatever they were doing with it at the moment.
But it was one of the reasons Malbec was getting into Argentina, thanks to the priests. And then
we're
connected
directly to one of the winemakers we work together with, which is the family that goes how many
generations?
Maybe
five or six generations of wine making.
I think is the woman who brought some grapevines from France and planted them. She was a miner.
She was
mining. I
don't know what she did exactly.
Will:
Yeah. In northern Argentina.
Diego:
Yeah, north of Argentina.
Will:
Yeah. This is in the 1830s by the way, and so this woman Donna essentially founded the Argentine mine
making
industry.
Diego:
In the North.
Will:
In the north of Argentina, which is not well known. People think wine making started in Mendosa
in the south,
but
it
really didn't. First it was in the north of Argentina.
And on the same tract of land where the first winery in Argentina was founded, is where my
family's cattle
ranch
is
and where we discovered this wine ourselves. It's on the same piece of land, and it's where we
make wine with
the
same founding family in the same area.
And so these are grapes grown at over 8,000 feet and elevation, so the Malbec is able to produce
a very thick
skin to
protect itself from the extreme altitude conditions. And it's in the skin that it develops these
very rich
cannons
and resveratrol and flavonoids that are so good for you.
It's these grapes clinging to the edge of survival, and their ability to produce this thick skin.
And these
grapes
tend to be very small when you pick them, and it also produces a very low yield at really high
elevations,
relative
to lower elevations.
Everything converges in a perfect balance of survival to make this grape, and it's very unusual.
It's an
unusual
thing to be able to make wine in the middle of the desert and over 8,000 feet altitude. It's
only in this
region
in
the world, so it's actually a very special place which not many people know about.
I didn't know anything about it until we went there, being involved in real estate. We stumbled
upon a little
hobby
vineyard on the land and didn't think much of it. But when we tried the wine that the neighbors
made we
thought,
"This is something interesting. This is something special."
Addison:
I've been to the ranch and the little plot is kind of small, and the stone wall that goes
around it
is
100
years old. And the vines themselves are over 100 years old. We went into that little
plot.
It's 100 by 100 maybe, and there were just bunches of grapes hanging down, and you could
just pull
them
off
the vine and they taste great even without turning them into wine. It was pretty unique that
it exists where
it
does, because there is irrigation maintained by the families in the valley for hundreds of
years.
Will:
That snow melt from the upper Andes. They have to be really careful about how they use it, because
it's so
precious
because it barely ever rains.
Addison:
Yeah. And then just below you in the valley is Hess. The Hess family. They're a Swiss family
that made
most
of their money in Napa Valley but then opened up this vineyard in the Calchaqui Valley,
right?
Will:
Calchaqui, yes.
Addison:
Calchaqui. I get that wrong every time. They had an interesting plot and they have a very odd
modern
art
museum right in the middle of the desert. You go in there and you're like, "What?"
Will:
Yeah. It's extreme light. It kind of looks like a wall but then you can walk through it. Diego and I
have gone
through it together. It's really neat, but it is in the middle of nowhere.
Addison:
Very bizarre. Since the ranch is so remote, that's the meeting point from people that are
coming up
from
Salta.
Diego:
Exactly. That's the last part that is fully furnished, all working, a nice walk and then you’re in.
Addison:
You're in the desert.
Diego:
In the desert, yeah. That's the museum of James Turrell. He's known for working with light. Some of
the
listeners can
Google him, but what he really does is he removes pure shadows. He works so well with light, so when
you walk in
you
don't know where you're standing, you lose your sense of perception. It's very interesting.
Addison:
Especially after a couple glasses of Malbec.
Diego:
Because you have lunch there and then you go in.
Addison:
That's very interesting, too, because it's so remote that when I met your father, Will, they
waited for
a day
for us to get there. Because there was heavy rain in the mountains and all the rivers had flash
flooding.
There
were two rivers that we had to wait for the water to subside before crossing. We were coming up
from Cafayate
and it took us nine hours to get just to the Hess family winery.
Diego:
You have a good story with that, Will.
Addison:
Just beyond into the desert and it's another hour and a half up into the valley. It's a very
fun
experience.
Will:
That's a dangerous time of year, because we use those arroyos, those riverbeds as roads up there. And
suddenly
you
see a little stream start to come in down by the [crosstalk 00:17:28] and then suddenly it turns
into you see
raging
water headed your way, and you got to get the hell out of there to not be washed away.
Addison:
Yeah. I just wanted to get your opinion on this. If you're headed back from Calchaqui. Did I
say it
right?
Diego:
Calchaqui.
Addison:
Calchaqui. I'm going to get it. Calchaqui. If you're headed back, you get to the edge of a
mesa and
then
there's a long, winding switch back road that goes down into the valley. It's how you get there.
That's one of
the most amazing scenery or views that I've seen while traveling on six different continents.
It's really
amazing. When it was being explained to us how you get there and what it's going to look like,
it was way
underplayed. We got there and we were like, "What?" This is a national treasure for
sure.
Will:
It's amazing to me, too. When you go from the climate of Salta, around Salta City which is almost a
jungle. And
then
you head up that road that you're talking about.
Diego:
Cuesta del Obispo it 's called.
Will:
Yeah. It takes you up into the clouds, so you're in this kind of jungle climate and it's steamy and
there are
palm
trees.
Diego:
Tropical, yeah.
Will:
It's tropical. And then you're going up and up and up, and then you get in the clouds, you can't see
anything.
You
can't see trucks coming the other way on the tiny road.
Diego:
Tiny road, yeah.
Will:
My family, my brother, my dad have all gotten into minor car accidents because you can't see anything
coming
around
the curve there. And then you can't see anything up in the clouds, and you drive for, I don't know,
at least an
hour
and a half, two hours. Until you pop out into this high altitude desert, which is a totally
different
landscape.Also
at 14,000 feet in elevation and overlooking that whole area at the top of the mesa there. It's
really amazing.
Diego:
Yeah. The fauna changes, everything. You start seeing flying condors. Remember we were there and
you're like,
"Wow,
it's completely different." There you are. Different animals. You're going to have their
guanacos that are
usually
the ones that cause accidents. The deer of Salta.
But it's very nice, and then you end up in a desert again. Then you got to Cardones National
Park, but it's
all
those
red mountains that you may see in Salta. You end up feeling like you're in Arizona or the Grand
Canyon type of
color, with huge mountains ahead. It's beautiful.
Addison:
That valley that the ranch is in, doesn't that end at the continental divide, and on the
other side is
Chile?
Diego:
I think it shares some of the Andes Mountains there.
Addison:
It's a very interesting place to grow wine.
Will:
Yeah. And we're not that far from the Bolivian border either, to the north.
Diego:
It's very interesting because you end up having salt mines in there. You have tobacco fields in the
tropical
climate
of Salta, and then you have these vines growing in the extreme altitude. It's very, very nice. It
makes very
different microclimates, depending on the altitude.
Addison:
And there's also the most well preserved mummy in the world in Salta.
Diego:
Yeah, three kids.
Addison:
Yeah, three kids.
Diego:
That's how they were preserved because it was at such extreme altitude where they were buried.
They were
almost
frozen and then they discovered them, I don't know, I think 14,000 feet or higher. I think it
was 20,000 feet.
Much
more story behind them on how they were buried, but they're super well preserved. You can see
the lives of the
kids
when they're inside the museum.
But it's a big, fantastic region. One of the things that Will said about France and Argentina
compared, is
that
Argentina and the Malbec adapted so well because in south central France in Cahors, you can have
2,500 hours
of
sun
a year. While in Salta you can have 3,500, so that helps. The ripeness of the fruit is
completely different,
and
that's just a start. What he was saying about the thickness of the skin, how it contracts with
the temperature
change during the day. It's extreme.
Will:
Just massive.
Diego:
And that causes the grape to expand and contract every day, and that makes it less big. It's not a
big fruit
but it's
very concentrated on very thick skin, which is the most important thing in white.
Addison:
And that's why Malbec itself thrives up there, but something like Cabernet or say a Burgundy
doesn't do
as
well, because it's thinner.
Diego:
It's thinner, and one of the things is that when you say Cabernet, what Cabernet offers is a longer
finish in
your
mouth. But when the Malbec is just fresh fruit and it's just short and it's very floral, it's very
nice. Lots of
red
fruits in it. It just makes it a little bit easier to drink.
Addison:
Yeah. Well, I like it. Let's shift gears a little bit and can we just talk a little bit about
the
science of
wine, and then I want to get into Diego's vocation of being a wine explorer.
Addison:
Let's talk about just the science of wine. We're talking a little bit about why Malbec
thrives in the
high
altitudes. I know that the terroir in France is an important thing. Explain what terroir is, how
the bordeaux
grapes are grown. Then what happens when they go into the winery.
Diego:
Terroirs are different locations where grapes are grown. When they say, "I have a terroir in
France or I have
a
Terroir in Argentina," it all varies depending on what type of soil you have." You can have
Calathea soils,
you
can
have alluvial soils, and they're all different types of pretty much sandy
You're looking for grapes that usually grow in very rough areas. And since they need to thrive,
they produce
better
juices and the plant is completely different depending on what characteristics they grow.
Terroirs in Argentina may vary depending on what sand they have. But you're also then adding to
different
parts.
It's
the altitudes and the conditions I was mentioning before. The sun is very important, how much
exposure do they
have.
Are they next to a mountain? Do they receive the sun in the morning, do they receive the sun in
the afternoon?
Do
they receive it all day?
All those kinds of things produce different types of fruits, or grapes for the wines. That makes
different
variations. It's more common now to start seeing bottles of wine that say single vineyard lot X,
or 52, lot
29.
Because winemakers have discovered that even in the same terroir, different lots produce
different types of
grapes.
The terroir, when everyone says, "I like the terroir. You can taste minerality in here." It's
because they're
looking for that type of soil. They know where it's coming from, and those characteristics pass
into the graph
and
into the wine.
When you talk about the science and how the grapes are transformed into wine, one of the things
that
Argentine
prides
now is that they have very little intervention.
The conditions are so well suited in some of the spots in Argentina, especially in the south
region, that the
vineyards are so high in altitude that there are no insects. Or they don't have to use
pesticides, the weeds
are
very little so it's a very clean type of production.
And when they have a good product, they will just have to sit down and start the fermentation,
which is quite
complicated but it happens naturally. It's just fermenting wine, putting that little bit of
yeast if it's
needed, or
they can just occur naturally as expected.
But after the grapes are picked they're just put into stainless steel barrels or tanks, and then
they start
the
fermentation process. These days it's very minimal intervention, and they just drop the grapes
even with the
stems,
with the skins and everything, and let it sit there with the mosto which is the skin of the
grapes.
And then that's when they start getting all the tannings, all the flavors, all the color. People
think that
white
wine, it's because it's green grapes or white grapes but it's not that. It's actually how much
exposure they
have to
the skin.
When all the berries of all the grapes are put into the tanks, what you just have to wait for is
the
fermentation.
And it's usually a natural process where the enzymes or the yeast or single cell organisms start
consuming the
sugars of all these grapes. And they produce ethanol, carbon dioxide, and what was the third
one? And they
generate
temperature.
Those are three things that happen at the same time when fermentation occurs. It stops
automatically because
the
enzymes stop by itself, because enzymes cannot continue eating. There's no more sugar to produce
alcohol, and
that's
where it stops.
Okay. Alcohol. Fermentation. When's the last time you understood fermentation? And I think one of
the nicest
things
about fermentation is that it has been with us forever, but now we're just starting to play a
little bit more
with
it in terms of temperature controls. Or just recently for the benefit of wine. That's good.
Will:
I told you I was talking to Bill Nuttall about the process, and he thinks a lot about temperature
control and
things.
Regulating acidity especially is just a big, big deal. I found that pretty interesting.
Diego:
Yeah. But I think that's the key process of modern wine making.
Addison:
The difference between the traditional method of making wine, which Diego you were talking
about the
fermentation process and all that. In California, they do a lot of blends and they go for the
same flavor for
every bottle, year over year. How is that process different? How do they make wine in that way
to achieve a
particular flavor, versus being more dependent on the weather that year or the terroir and all
that kind of
stuff? Obviously, Napa is a good place to grow wine, but then they blend it.
Diego:
I think it's part of the culture of America also. Being able to industrialize something and being
able to
replicate
it multiple times, as a process and being proud that they were very good at making wine. It's
something that
America
has achieved very well.
And you see we were just talking with a wine producer not very long ago, when we went to visit
Napa maybe two
months
ago. He was explaining to Will that it's about being regular, being constant, and having the
same temperatures
in
your tanks. Having all these little things that even changing a valve will make a difference,
how the oxygen
affects
transferring wine from a tank to a barrel to a bottle.
I think Argentina went through a few phases. They now went through the phase of immigrant wine
that is just a
necessity of the Italians and Spanish to have wine. Then they started discovering that they can
produce bulk
wine.
They can produce wine, then they have the military dictatorship that crushed a lot of wine
vineyards.
And then they were just producing cheap wine. And they were trying to produce wine with the same
conditions
of
Europe. "We're going to make Argentine wines with the same characteristics of Burgundy or
Italy."
Instead of knowing what fruit they were having or what grapes they were having, they were just
trying to
replicate a
method. And someone came along and told them, "Hey, you're wasting your time. You have to
actually work with
what
you have and make your own. Not an own method because it's pretty much the same, but you have to
work with
what
you
have."
And that's what they started doing, and now we're starting to see a boom of wines of Argentina
that talk
about an
expression of the country, of a terroir, of a region. Even the winemakers. Last year we had a
collection
with...
I'll tell you, I was doing a wine tasting this Sunday. This weekend, and I was saying, "These
guys are not
very
far
from each other on the bottles of Malbec. It's completely different." And I was like, "This is
amazing. You
guys
are
finally working out different expressions, different wine making besides when is the right
ripeness to pick
the
grape, when, how they want to blend it."
And that's something you were saying. California is very good at blending things. Argentina is
now trying to
do
the
same single vineyard, single only one varietal type of grape blends. But their core is only
doing single
varietal
wines.
Addison:
Yeah. I noticed too, that the market for Malbec has exploded because even, say five years ago
you could
walk
into a bar of a liquor store or a wine merchant in Baltimore, and a lot of them just didn't
carry Malbec, or
you
could order it.
And sometimes the waitress if you're having dinner would say, "What's that?" That was pretty
common about
the
time that I just finished, because I fell in love with Malbec when I was down there. But I
couldn't find it
for
the longest time.
Now there's three or four different national brands here in the US, which is great. And it
was interesting
to
see
just kind of an explosion of interest in it. And I think that goes in tandem with what
you're saying, Diego,
that it
started taking on a characteristic of its own.
And actually, that's probably true with any wine region in the world that once they discover
what they're
all
about,
that's when it becomes interesting. You were mentioning Penfolds from Australia.
Same thing happened with Australian wines. It used to be that you couldn't find them
anywhere, and then
they
figured
out how to ship them to the rest of the world,and arrive in one piece. And then it became
kind of hip to be
drinking
Australian wines.
Diego:
Yeah. I think that was also what triggered Will to start this club, this partnership. Because after
you can
tell your
story about when you were living in Argentina, you couldn't find the wines a year later.
Will:
Yeah. I lived there for three years, and I developed such a taste for it. But of course, in the
beginning the
taste I
developed was for Mendoza Malbec. I didn't know about the wine from Salta until a little later.
And you'll find that once you develop a taste for the Salta Malbec, you can't really go back to
Mendosa, or
not
too
much. Because Salta has that extra kick. It's got that extra umph from the extreme sun and
altitude condition.
But anyway, as far as we knew you couldn't find wine from Salta anywhere, especially not the type
that we
were
growing. Diego, working with you, you figured out how to get the wine in a truck over the Andes
mountains to a
port
in Chile, and then up the Pacific coast to Los Angeles. And then eventually to us.
Diego:
The full journey. Yeah. It started very little. It's nice to be able to work with these small
wine
producers,
because
as we've said Salta produces 4% of the wine of Argentina. Only 4%, the rest comes from Mendosa.
And Mendosa, it's very convenient for them because they just cross the border with Chile and
that's
it. But
Salta, I
think it's an overnight journey between the mountains. You're crossing deserts, get flat tires,
trucks don't
want to
go and pick up the wine at the winery.
It's a full journey trying to figure out every single step that the bottles survive. Just
thinking
about it,
you have
to break more bottles bringing them up than falling down. You have to think of all those
conditions.
How to get corks. Corks on importation laws in Argentina. There's only one print machine in the
city,
so when
it's
time to produce, everyone is killing to print their labels. You have to work out all these small
region business
to
be able to scale it to be able to bring it to the US. Even with that, it's still hard to
compete.
Addison:
I should be grateful when the box arrives on my doorstep.
Will:
Yes, you should. It's a miracle especially with the state of global shipping now. We've had just
ridiculous...
We had
our wines on a barge off the shore, off the port of Oakland for three weeks or something, Diego.
Really crazy
times.
Addison:
There are no dock workers, right?
Will:
Right. Yeah.
Diego:
Everything combined.
Will:
Yeah. And it's always difficult under normal circumstances. It's very tricky to be in the wine
business in
northern
Argentina, and get that wine to Americans at home. But the reason why we do that is because it
truly
is, as
Diego
was saying in the winemaking process that they've embraced there.
They are really determined to express the terroir, to have the wine be really authentic to the
exact
place
where it
came from. And places at these elevations and these conditions, they only exist here.
And that's why bringing wine that tastes just like that place there, being able to taste that for
me
living in
South
Florida. There's no mountain, no elevation for hundreds of miles. But I can have that. I can
experience this
totally
opposite place in the wine, and be able to experience it authentically.
Because for instance, they use indigenous yeast. They use the yeast that develops naturally on
the
skin of the
grape
to produce the wine, and that has a number of effects that you wouldn't get. Especially using up
all
the sugar
naturally, so you get a wine that's low or no sugar, versus a more industrial wine from
California
that has tons
of
added sugar.
The other thing they do, a wine from northern Argentina, because of the extreme conditions
creates a
really
robust
complex flavor on the palette. If you can't get that from a central coast California wine, you
just
add
something
called Mega Purple, and it's a grape concentrate that plumps up the wine and sweetens the wine,
and
solves all
the
problems.
And so they have a ton of little tricks like this. But then if you're drinking that, it's just
like a
soda.
It's not
representative of any terroir anywhere, and they can produce a million gallons of it at any time
they want.
That's a totally different thing than what we're doing. Anyway, that's why I feel it's important
what
we're
doing, to
let people experience a truly special, unique terroir in this wine they're drinking.
I think it's more important than ever when you're thinking about a post pandemic or just a
pandemic
situation,
where
you're at home. You can't travel as much as you would like to, and so to have an authentic
experience with a
wine
that is from a special place I think is really a truly unique, special occasion to be
experiencing
this place
through your taste buds.
Instead of just drinking a grape soda essentially, with most of the wines that you get off the
shelf
at your
grocery
store, something like 95% of them have this. They use this Mega Purple in them, and so it's
really
hard to find
an
authentic experience just at the grocery store or down at your wine shop.
That's why we want to share these wines with as many people as possible. And if anyone is
interested,
they can
go to
ExtremeAltitudeWine.com to see our offerings of Calchaqui Malbecs.
Addison:
It's worth pointing out too, that the partnership doesn't just simply focus on Malbecs.
You've sent out
some
Italian wines and even some California, but the approach is still the same. You're still looking
for vineyards
that are producing authentic products.
Will:
Yes. We started in Argentina and we realized this authenticity truly does create a better
experience.
And we
realized
that philosophy is carried on in a number of wine regions around the world.
And so we work with an importer, and before he was involved with us he worked to bring wine back
for
American
travelers in Europe, or around the world. You would be on your honeymoon in Italy or somewhere
visiting chateaus
and
wineries in France. And then room service would bring the wine back for you.
That caused him to develop an intimate knowledge with wine makers and special terroirs, that
people
who went
there
would get legitimately excited about and want to experience that again.
And so he helped us identify these other places around the world, especially in the Mediterranean
where it has
such a
long history of wine making. You can find really interesting things if you know where to look,
if
you've got
somebody to guide you.
Addison:
What regions have you covered so far? I know I've gotten Italian, French, and California
wines from you
guys.
Diego:
We have covered Argentina, Italy, France, Spain.
Addison:
Spain?
Diego:
Then we went to the US. No, we did Australia and New Zealand. We did the US, then we did the
Mediterranean.
We've
done Italy. What we find out is that at the end of the day, we can try to bring from many
different
places, but
it's
also a lot of hard work just to bring us more producers. Because we have a lot of bureaucratic
things to do to
import wine into the US.
But seeing that we can express regions with six bottles of wine, which is the wine collection
every
quarter
that we
have, and then we just rotate it. It's very satisfying because you're able to show a little bit
of
everything.
It comes with a booklet, we tell you the story. An important thing of drinking wine is being able
to
set
yourself in
a context. If you're drinking a bottle of wine without knowing anything about it, or where it
comes
from, or
what
are you expecting from it, you won't be able to root it somewhere unless you have lots of
knowledge
around it.
What we try to do is put you into context before you open your bottle of wine. Being able to tell
you
a little
bit of
the winemaker, and just make your experience a little bit easier and more enjoyable. Because at
the
end of the
day,
that's what we want.
We want to be able to bring wines that people want to enjoy, that it's hard to put yourself in.
Really struggle
sometimes going into a wine store and then just sitting in front of it, and they have, I don't
know,
500 labels.
Where do you choose?
Addison:
That's where the title Wine Explorer comes in.
Diego:
Yeah, exactly. Visiting different parts of the world.
Addison:
I guess not during the pandemic, but have you been able to go and visit a lot of the
regions?
Diego:
Yeah. Before I even started working with the club, I really enjoyed drinking wine. I have already
been to New
Zealand, South Africa, Australia, and France. I have been doing a little bit more. When I joined
the
club I did
a
little bit more, going to the Caucasus, going to Slovakia.
Look into those roots of wine, because they have a lot of history. Trying to expose those little
wine
producers
or
known grapes, it's very hard and you have to tell a lot of the story.
My point is in there trying to find points of connection, and being able to bring those how to
root
or an idea
or a
story, or something from a terroir or the place it comes from, to be able to explain it to the
people in the
club.
But yeah, traveling is part of it. Not in the pandemic, but when it's possible.
Addison:
You mentioned the six bottles of wine to express the region from which they come. That is the
introductory
level of the way the club works. Maybe you could just explain. You could give the website again,
Will, and
explain kind of how the process works for anyone who's interested in subscribing or becoming a
member of the
partnership. Just kind of explain how it works and then also the additional wines that you have
available.
You're still sourcing packages from other places that members can buy.
Will:
Well, the URL is ExtremeAltitudeWine.com. The main flagship club is six bottles quarterly, but we do
have some
different levels for just Argentine wines. We have some three bottle collections that are more
introductory, but
then the six bottle club is the flagship. That's six new bottles quarterly. We typically start in
Argentina and
then
there'll be a different region each quarter.
Diego:
For example, right now we're about to release, maybe it's news to everyone but it is coming up in
October. But
then
again in January we have Argentina which is coming up again. Anyone that subscribes in these days or
these
months,
they can decide if they want Argentina or they want Spanish wines. And then Argentina again. The
experience if
you're very into, for example trying Argentine wines, this is a great moment to do it.
Addison:
This one that I'm drinking here is a Rio from your club.
Diego:
From Spain.
Addison:
Yeah. I dug into the fridge just for this conversation here.
Diego:
I was actually drinking some wine from Italy from the mountains of Etna Volcano.
Addison:
That's interesting.
Diego:
Very nice, very fresh.
Addison:
Well, it's a good thing to have during the pandemic instead of having to travel and go taste
things
from
individual wines. You ship them and they all come to me.
Diego:
Yeah. I think people are sometimes a little bit afraid of jumping into wines, but I think the
only
way of
learning
about wines is actually drinking. This is actually the hard part, but it's a good way to expand
your
horizons of
wine.
Some things we have seen is when they go again to our restaurant, they have one bottle in the
collection. Maybe
a
grape or a brand they recognize, and they go to a restaurant. At least now they know they like
that
one. That's
a
good thing to have when they give you a 200 bottle menu of wine. You're like, "Where do I
start?"
Addison:
That's great. That website again is HighAltitudeWines.
Diego:
No, ExtremeAltitudeWine.
Addison:
Extreme. Excuse me. ExtremeAltitudeWines. There you'll find the flagship membership, which is
six bottles
every
quarter from a different region in the world. It's very interesting and it's always fun to
open the box to
find
out.
I want to thank you, Will and Diego. This was interesting. I like talking about wine,
drinking wine, and
learning
about it. This has been good and maybe after the Rio or the Spanish wines, I'll hit you guys
back up.
Diego:
Yeah. And we can do it all together in a room sharing the same glass.
Addison:
Soon, right?
Diego:
Yeah, hopefully.
Addison:
Get rid of that delta variant and we'll travel.
Diego:
Good traveling. Okay, guys.
Addison:
Talk to you soon.
Diego:
Have a great day. Bye-bye.
Addison:
Guys. Bye.
Will:
Bye.